Written By Germán & Co

¨In a single, disconcerting moment, everything shifted. It defies explanation: harsh authoritarianism—sometimes cloaked in a pitiless communist guise—now stands as the model to emulate. As unlikely as it seems, the evidence tells a different story…

Global News Highlights (March 10, 2025)

A new global energy agreement has led to a significant increase in investments in renewable energy.

Energy ministers from over 30 countries have signed a groundbreaking agreement to accelerate the global shift toward renewable power. The pact, announced in Brussels, establishes shared targets for solar, wind and hydrogen development, aiming to slash carbon emissions by 40% over the next decade. Participating nations also pledged new funding mechanisms to support grid expansion and cross-border clean-energy projects. While proponents hail the accord as a critical milestone in battling climate change, some industry groups caution about potential costs and regulatory hurdles. Markets reacted positively, with renewable energy stocks surging in anticipation of substantial infrastructure investments.

The recent global energy agreement, likely forged through multilateral initiatives such as COP30 or the Energy Compacts framework, has prompted a surge in renewable energy investments. This analysis synthesises this development's’ key drivers, challenges, and implications, drawing insights from geopolitical, economic, and technological trends outlined in the search results.

1. Drivers of the Investment Surge 

a. Global Energy Compact and Financial Commitments 

The agreement aligns with mechanisms such as the Energy Compacts, which have mobilised $1.4 trillion in climate-aligned financing since 2021, focusing on decarbonisation and energy access. Projects like Mission 300—a World Bank-led Initiative targeting 300 million people in Sub-Saharan Africa—highlight how structured investment frameworks are scaling clean energy markets and attracting private capital. These efforts prioritise grid infrastructure, solar/wind deployment, and energy storage, addressing climate goals and energy poverty.

b. Policy Tailwinds and Market Realignment 

Despite geopolitical volatility (e.g., the Trump administration’s deregulatory agenda), the agreement underscores a global consensus on the economic viability of renewables. Solar and wind costs continue to fall, with BloombergNEF noting a 35% YoY increase in solar installations in 2024, driven by emerging markets like India and Saudi Arabia. Even under conservative U.S. policy scenarios, clean energy growth remains robust, with over 900 GW of solar, wind, and storage projected by 2035.

c. AI-Driven Demand for Clean Power 

The AI boom is reshaping energy markets, with data centres projected to account for 5% of global electricity demand by 2030. Tech giants like Microsoft and Amazon are securing nuclear and renewable PPAs to meet 24/7 clean power needs, indirectly driving investment in grid modernisation and storage solutions. 

2. Geopolitical and Economic Dynamics 

 a. China’s Clean Tech Dominance 

China’s leadership in renewables (60% of global capacity additions by 2030) and EV exports is central to the agreement’s success. However, Western tariffs on Chinese technologies risk slowing decarbonisation in regions reliant on affordable solar panels and batteries. The agreement must navigate this polarization to ensure equitable technology transfer.

 b. U.S. Policy Uncertainty 

The Trump administration’s reversal of climate policies—including methane regulations and EV subsidies—creates headwinds. However, market forces (e.g., corporate decarbonisation pledges) and state-level initiatives may offset federal inaction, as seen in ongoing renewable growth despite regulatory rollbacks. 

c. Energy Security Imperatives 

Russia’s war in Ukraine and conflicts in the Middle East have intensified the focus on diversified energy supply chains. The agreement leverages this by prioritising resilient infrastructure, such as LNG export approvals and critical minerals mining, though fossil fuel resilience risks delaying the transition. 

3. Challenges to Implementation 

- Infrastructure Bottlenecks: Lengthy permitting processes and grid interconnection delays persist, particularly in Europe and the U.S. Reforms, like Germany’s 150% increase in wind permits post-2022, offer a blueprint but require global scaling. 

- Hydrogen and CCS Struggles: Clean hydrogen costs remain 35% higher than 2022 estimates, reliant on subsidies and carbon pricing. Similarly, carbon capture projects face financing hurdles, underscoring the need for blended finance models. 

- Equity Gaps: Emerging economies still lack access to affordable capital. While Mission 300 targets Sub-Saharan Africa, broader SDG7 goals require $3 trillion annually, with only $2 trillion allocated to clean energy in 2024. 

4. Sectoral Impacts 

- Nuclear Renaissance: SMRs and reactor restarts (e.g., Palisades, Three Mile Island) are gaining traction, supported by tech firms seeking baseload power. 

- EV Market Shifts: China’s EV exports are displacing oil demand in net-importing nations like Brazil, while Europe’s slowdown reflects policy design flaws rather than consumer rejection. 

- Fossil Fuel Adaptation: OPEC+ faces dwindling pricing power as non-OPEC supply grows, with Brent crude projected at $70–75 per barrel in 2025. LNG markets will 

5. Future Outlook 

The success of the agreement hinges on: 

1. Scaling Public-Private Collaboration: Initiatives like the EU’s Global Energy Transition Forum must bridge funding gaps and streamline regulations. 

2. Leveraging AI for Grid Optimisation: AI’s dual role as a power consumer and enabler (e.g., predictive analytics for renewables) could unlock efficiency gains. 

3. COP30 as a Catalyst: Brazil’s leadership at COP30 may revive stalled climate finance commitments and fossil fuel phase-out dialogues. 

Conclusion 

While the global energy agreement marks a turning point, its long-term efficacy depends on resolving geopolitical tensions, accelerating infrastructure reforms, and ensuring equitable access to capital. The interplay of AI, nuclear innovation, and China’s clean tech hegemony will define the next phase of the transition, requiring agility from policymakers and investors alike.

Sources & References:

• (1) The Wall Street Journal (WSJ)

• (2) The New York Times (NYT)

• (3) Time (Times Magazine)

• (4) The Washington Post

• (5) The New Yorker

• (6) Le Monde

• (7) Der Spiegel

• (8) El País

• (9) The Moscow Times

• (10) The Guardian

Politics & Conflict

1. Ukraine War: Russia has escalated its offensive, claiming to capture a village in Ukraine’s Sumy region for the first time since 2022, even as Ukrainian forces hold pockets of territory across the border in Russia’s Kursk region (Russia Claims Counteroffensive Into Ukraine’s Sumy Region - The Moscow Times). Heavy fighting continues on both sides of the border.

2. Peace Efforts: Diplomatic moves are underway to halt the conflict. U.S. and Ukrainian delegations are set to meet in Saudi Arabia as early as this week, with Washington (under President Donald Trump) pushing for a ceasefire “framework” (Russia Claims Counteroffensive Into Ukraine’s Sumy Region - The Moscow Times). The Trump administration has even temporarily paused specific military aid and intelligence-sharing with Ukraine to pressure Kyiv into negotiations (Russia Claims Counteroffensive Into Ukraine’s Sumy Region - The Moscow Times). (Trump vowed to end the war quickly, and Moscow has welcomed talks to restore ties.)

3. Diplomatic Tensions: Russia’s relations with Western nations remain fraught outside the Ukraine talks. Moscow expelled two British diplomats on accusations of espionage – allegations the UK Embassy denounced as “entirely baseless” (Russia Expels 2 British Diplomats, Accuses Them of Espionage - The Moscow Times) (Russia Expels 2 British Diplomats, Accuses Them of Espionage - The Moscow Times). The incident adds to a string of recent tit-for-tat expulsions that have strained Russia–UK relations.

Economy & Trade

1. Trade Tariffs Dispute: The U.S. shocked allies by announcing new 25% tariffs on imports from Mexico and Canada, effectively threatening the USMCA free trade accord. After an urgent call with Mexico’s President Claudia Sheinbaum, however, President Trump delayed these tariffs for 1 month, exempting all goods under USMCA until early April (Trump delays tariffs on most Mexican and Canadian goods after call with Sheinbaum | U.S. | EL PAÍS English). The last-minute reprieve – which was later confirmed to cover Canada as well – came as an “accommodation” to Mexico amid cooperation on migration and fentanyl trafficking (Trump delays tariffs on most Mexican and Canadian goods after call with Sheinbaum | U.S. | EL PAÍS English). Still, it left businesses uneasy about trade stability.

2. Europe Rearms & Spends: Europe is responding to shifting U.S. policies by bolstering its defence and economic plans. In Germany, incoming Chancellor Friedrich Merz has made a stunning about-face on fiscal policy – agreeing to suspend Germany’s strict debt-brake to allow potentially unlimited borrowing for military spending (Europe must rapidly readjust to dodge the wrecking ball Trump wields over global trade system | The Guardian - Newspaper - Read this story on Magzter.com). This marked a “seismic shift” as the EU launched a dramatic push to “rearm Europe,” with up to €800 billion envisaged to strengthen European defence against Russian aggression (Europe must rapidly readjust to dodge the wrecking ball Trump wields over global trade system | The Guardian - Newspaper - Read this story on Magzter.com). Analysts note that Donald Trump’s isolationist turn – from tariff threats to hints of reduced support for Europe – has galvanized the EU to invest more in its own security (Europe must rapidly readjust to dodge the wrecking ball Trump wields over global trade system | The Guardian - Newspaper - Read this story on Magzter.com). European markets cheered the increased public spending on defence, even as leaders balanced it against economic constraints.

Technology

• AI Delays at Apple: Apple announced it is delaying major AI upgrades to Siri until 2026, missing the original 2025 rollout timeline (Apple says some AI improvements to Siri delayed to 2026 | Reuters). The company has been working on a more personalized, context-aware Siri that can perform complex tasks across apps. Still, it admitted “it’s going to take longer than we thought” to deliver these features (Apple says some AI improvements to Siri delayed to 2026 | Reuters). Apple gave no specific reason for the setback, even as rivals forge ahead – Google integrated its advanced Gemini AI model into Assistant last year, and Amazon recently rolled out a powerful AI upgrade to Alexa (Apple says some AI improvements to Siri delayed to 2026 | Reuters). The delay underscores Apple's challenges in the fast-moving AI race, despite Siri handling 1.5 billion user requests a day (Apple says some AI improvements to Siri were delayed to 2026 | Reuters). Tech observers say Apple is investing in cloud infrastructure and privacy-preserving AI, but falling behind could cede ground to competitors in the smart assistant arena.

Climate & Environment

1. France’s Adaptation Plan: Facing mounting climate risks, France unveiled an ambitious national Climate Adaptation Plan with 52 measures to prepare for a scenario of +4 °C global warming (Climat : les 52 mesures pour adapter la France à + 4 °C de réchauffement prêtes à être mises en œuvre). The government presented the plan on Monday, aiming to fortify economic and social sectors against future climate extremes (Climat : les 52 mesures pour adapter la France à + 4 °C de réchauffement prêtes à être mises en œuvre). It prioritizes protecting vulnerable regions – coastal areas, mountain zones, agriculture and forests are on the front lines of expected impacts (Climat : les 52 mesures pour adapter la France à + 4 °C de réchauffement prêtes à être mises en œuvre). Observers note this is France’s third such plan, now bolstered to ensure the country can cope with more frequent heatwaves, droughts, floods and other climate fallout.

2. Emissions Concentration: A new report highlights the outsized role of a few companies in driving global emissions. Only 20 energy companies (16 state-owned) were responsible for about 40% of all CO₂ emissions from the fossil-fuel sector in 2023 (Twenty companies account for over 40% of all CO₂ emitted by the global fossil fuel sector | Climate | EL PAÍS English). These oil, gas, coal and cement producers emitted 17.5 gigatons of CO₂ last year; notably, Chinese state-owned firms alone contributed roughly 23% of the total (Twenty companies account for over 40% of all CO₂ emitted by the global fossil fuel sector | Climate | EL PAÍS English). Despite intensifying climate impacts, emissions from this group rose by 0.7% in 2023 compared to 2022 (Twenty companies account for over 40% of all CO₂ emitted by the global fossil fuel sector | Climate | EL PAÍS English), signalling that corporate output is still increasing. The worst offender was Saudi oil giant Aramco, followed by others like Coal India and Russia’s Gazprom (Twenty companies account for over 40% of all CO₂ emitted by the global fossil fuel sector | Climate | EL PAÍS English). Climate advocates say such findings underscore the need for tougher regulations on major polluters and faster transitions to renewable energy, as current efforts are not yet bending the emissions curve downward.

U.S. Policy & Society

• Federal “Word Ban” Controversy: In Washington, the Trump administration has moved to reshape language in federal agencies, stirring debate over censorship and science. Officials in multiple departments report being instructed to avoid a list of terms related to diversity, gender, and public health in official communications. For example, at the FDA, scientists were told to stop using words like “woman,” “disabled,” or “elderly” in reports and websites (Exclusive: FDA staffers told that 'woman,' 'disabled' among banned words; White House says it’s an error | Reuters). Similarly, staff at health agencies were directed to remove or refrain from using terms such as “gender,” “transgender,” “LGBT,” and “climate change” to comply with executive orders that solely recognize binary gender and aim to eliminate diversity programs (Exclusive: FDA staffers told to 'woman,' 'disabled' among banned words; White House says it’s an error | Reuters). The CDC even pulled down public health data (like certain HIV information) and paused some publications so they could be reviewed under the new guidelines (Exclusive: FDA staffers told 'woman,' 'disabled' among banned words; White House says it’s an error | Reuters). The White House claims some of these moves resulted from “misinterpreting” its directives, but federal employees say the vague mandates are already chilling scientific and policy discourse (Exclusive: FDA staffers told that 'woman,' 'disabled' among banned words; White House says it’s an error | Reuters) (Exclusive: FDA staffers told that 'woman,' 'disabled' among banned words; White House says it’s an error | Reuters). Civil rights and health experts warn that this “word ban” trend could undermine research and transparency on issues from women’s health to climate, by stripping commonly used terms and data from public view.

What does the new world want?

  By Germán & Co,

He blinked once, uncertain whether it was the glow of fluorescent lights on a hospital ceiling or the faint glimmer of a Moscow airport’s marble walls. A moment before, he had been riding a motorcycle through sun-worn streets—no, that wasn’t right. He was sitting on a flight, waiting for hours, sensing that in this world, time seemed to stretch and shrink at will. Then, in a sudden jolt, the wheels touched down, and the Aztec blade that Cortázar’s protagonist wields in his tale "La Noche Boca Arriba". had dreaded seemed to hover between illusions of safety and an all-too-real terror. (1).

He recalled the comforting hospital bed of modern democracy: the promise that every voice would be heard and that illusions were only dreams. And yet there stood another reality—dark corridors and watchful eyes, a labyrinth of old men behind desks, stamping passports without warmth. Wasn’t he at Sheremetyevo? Or was it an enormous hall lined with silent watchers who might as well have been priests at a sacrificial ceremony?

Havana to Moscow: A Journey into Uncertainty

He felt once more that searing sense of displacement. The flight from Havana—a city where broken colonial arches crumbled like old illusions. The old town now brims with fluttering butterflies, their wings shimmering like embers against the crumbling streets. Narrow alleys with faintly lit stalls twist into a labyrinth of hushed whispers of desires. Their dim lights flicker like dying stars, enticing travellers through the shadowy maze for fleeting companionship in exchange for a few coins.

Meanwhile, the island strains beneath the weight of poverty, where the long-promised better life reveals itself as little more than a mirage—a high-ranking official of the Communist Party had delayed the plane. Hours later, in a sealed aeroplane, windows are fogged by the humidity of an island perpetually waiting for a miracle.

Once airborne, there was the promise of Aeroflot's legendary meal—yet it arrived late, reduced to a bite of chicken and cold white rice. He dreamt of other times, other flights, but the dream slashed into a new reality: the cold wind rushing through Sheremetyevo Airport in late November (1986).

Marble floors loomed like some ancient temple’s stone slabs. Soviet officers, impassive as Aztec warriors, peered into every face, demanding repeated scrutiny. He stood in line, heart pounding, uncertain if the next guard would nod him through or cast him into oblivion. When, at last, his passport had been stamped, the second ordeal began: the meticulous luggage inspection. He imagined them flipping through his notebooks, combing through his clothes. The X-ray machines hummed, monstrous watchers from another dimension. Finally—release.

Yet the promised room in the hotel did not exist. He had a voucher but found no bed. The memory flickered: was it the dim lamp of a hospital corridor or a corridor in a KGB-monitored hotel? He shivered with malaria chills, the ache of the fever mingling with the dread of endless bureaucracy. At last, the desk clerk found him a room and coupons for snacks. Upstairs, an old woman in a flowered scarf—gruff as any ancient sentinel—scowled from behind her desk. She demanded his passport and repeated, “No hot water,” as if casting a spell. The taps dripped cold like the streams in a primaeval forest. And so, he fled to the sauna to thaw bones frozen in the crossing of worlds.

A Chronicle of “Honey Traps”

His room, like many others in the labyrinthine hotels of the Soviet capital, seemed a warren of illusions. He had read about it—bars staffed with women who weren’t there merely to serve drinks. Beneath the veneer of hospitality thrummed the silent machinery of the KGB, collecting secrets, weaving a tapestry of “kompromat” for future use. He was sure that watchers lurked somewhere behind walls or mirrors—just as in the old Aztec dream, jaguars prowled the night, awaiting a misstep (2).

The Cosmos Hotel, built for the 1980 Olympics, was said to be modern, almost futuristic, yet behind that modernity lurked ancient methods: hidden microphones, cameras, and watchers behind doors no guest ever opened. The technique was always the same—seduction or intimidation. One stumbles into a honey trap and finds oneself ensnared in a drama staged by the silent ones.

High-profile figures had fallen prey to these corridors of illusions. Stories of blackmail with stolen intimacies abounded: ambassadors, presidents, journalists. Some shrugged off the coercion; others succumbed, forced to bargain with their secrets. He could almost see these spectres from other times, stepping in and out of mirrored halls. The watchers changed names—KGB, FSB—but the vigilance and the threat remained.

Poisoned Free Speech…

There were times, he thought when sedation by pleasure failed. Then, the city turned cold and lethal. The pages of a hospital chart blurred into newspaper headlines about poison and dissent. Litvinenko, Navalny—names once uttered in hushed tones, each entangled in toxins that seeped through teacups or water bottles. The grey geometry of the city’s buildings could not conceal the memory of Kameras or laboratories used for lethal experimentation. Shadows prowled through these narratives, consuming reporters and silencing critics.

In 2023, the tendrils of fear reached even further. Evan Gershkovich, accused of espionage, vanished into the same hush of quiet corridors. A basketball star, Brittney Griner, was trapped in an unexpected labyrinth of political pawns. The line between the real and the impossible blurred: he could be in a hospital bed, drifting in and out of sedation, or stumbling through a corridor leading to interrogation rooms. Either way, the hush swallowed him.

Poisoned Humanity with Hunger…

In another dream, or perhaps a memory from the same shifting reality, he saw fields stripped bare, families locked behind sealed borders and the spectre of collectivisation sweeping across Ukraine. War Communism, Holodomor—these words echoed like a dull blade scraping bone. Millions perished. Stalin’s quotas, the forced appropriation of grain, and the disappearance of those labelled kulaks hung heavily in the air. It was the old ritual, the ancient sacrifice: feed the system with bodies, quell dissent through starvation. Even decades later, the scars remained as fresh as the cries that once rang across ravaged fields. (3) (4)

The Gulag: A Factory of Despair

Another shift—subarctic forests, rail lines vanishing into frozen deserts, and underfed prisoners chipping away at ice-bound rocks. The Gulag stretched out endlessly, a ghostly reflection of the same labyrinth. He could almost see them: Solzhenitsyn among the captive throngs, writing by the light of a single lamp, the whistle of guards echoing like war drums in the gloom. Those who survived carried the brand of that suffering forever. “The Gulag Archipelago” was not just a book but a tear in the fabric of illusions, revealing forced labour and silent brutality hidden behind the façade of official propaganda.

The 1956 Hungarian Uprising: A Brief Hope, A Brutal End

In another layer of this dream, he heard the roaring engines of Soviet tanks rumbling through Budapest. Students, workers, and entire neighbourhoods rise momentarily, savouring the sweetness of liberty. Imre Nagy declared a withdrawal from the Warsaw Pact, yet the dream unravelled in a torrent of blood and steel. Thousands perished, thousands more fled, and the hushed hospital corridor thickened with the scent of anaesthesia as if attempting to mask the stench of oppression. (5)

1968 Czechoslovakia Invasion: End of Prague Spring

Like a recurring nightmare, the tanks appeared again, this time rolling into Prague’s ancient streets. Alexander Dubček’s voice of reform was drowned under iron treads. Freedom had seemed so close—censorship lifted, open debates filling coffeehouses. Then, with abrupt finality, August 20–21 turned to ash, and the watchers reasserted their dark ritual. A fleeting dream once more shattered (6).

The 2014 and 2022 Russian Invasions of Ukraine

He felt a new jolt. The modern corridors seemed both ancient and futuristic, echoing old conquests. First, in 2014 and the sudden annexation of Crimea, then, in 2022, a full-scale invasion. Missiles soared overhead like dark birds of omen. The world watched, stunned. Civilians huddled, searching for shelter. He, too, stood among them, uncertain whether this was the hospital bed dream or the motorcycle dream or if perhaps both were illusions overshadowed by the real: the monstrous clang of tank treads, the chill wind of displacement, the global dread (7).

What Does the New World Want?

In that final flash, he realized he stood at the intersection of two realities—one that insists on progress, reason, and democracy, and the other in which authoritarian ghosts still prowl, manipulative and lethal. He recalled the motorcyclist in Cortázar’s story, forever shifting between a cozy hospital cot and the mortal terror of a sacrificial altar. So it was with the new world: at times, believing itself modern and free, at others, awakening to find the knife pressed against its throat.

The question remained suspended in midair, like the hum of fluorescent light in a silent corridor: What does the new world want? Perhaps it desires an end to illusions or the final abolishment of fear. Or maybe it yearns only to awaken and discover that the oppressive dream was never absolute. But in the hush of that liminal space, he could not tell which reality was the dream and which was the truth.

Sources and References

(1)  Julio Cortázar, La Noche Boca Arriba (1956).

(2)  Germán Toro Ghio, ¨The Owner of Non-Man Land and Other Tales¨, (2016).

(3)  Politico EU (multiple articles) and various media outlets reporting on allegations of espionage at Moscow hotels.

(4)  Historical accounts of the Holodomor, including scholarly works and archival materials documenting the 1932–1933 famine in Soviet Ukraine.

(5)  Eyewitness testimonies and historical research on the 1956 Hungarian Uprising.

(6)  Archival records and studies on the 1968 Warsaw Pact invasion of Czechoslovakia.

(7)  International news coverage and official statements regarding the 2014 annexation of Crimea and the 2022 Russian invasion of Ukraine.

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Vaca Muerta: Drill, baby drill…

¨America’s prolific shale basins are running out of their best wells, but Argentina’s Vaca Muerta is just getting started. Will pro-business regulations be enough to start a shale boom there?

Horizontal drilling in the basin took off around a decade ago, but unfavorable regulation—including capital and currency controls, import-export taxes, and oil-price interventions, among other things—has hamstrung its growth. High inflation and a wobbly economy were also barriers to attracting capital to the shale patch. Exxon Mobil XOM, 1.30%increase; green up pointing triangle, for example, agreed to sell its Argentina business last year. Shell SHEL 0.85%increase; green up pointing triangle and Chevron CVX 2.22%increase; green up pointing triangle still retain interests in the basin… 

  Wall Street Journal

When we hear “contagion,” we typically think of viruses spreading among populations. But in a social and economic sense, contagion also describes how ideas, behaviors, and, crucially, market sentiments spread rapidly among groups. This phenomenon—the contagious effect—is acutely visible in the modern age, where social media, 24-hour news cycles, and a globalized economy can turn small sparks of optimism or panic into raging infernos of influence.

Few arenas demonstrate this more compellingly than the energy sector, particularly the global oil and gas markets, where sentiment toward a single shale play can ripple through corporate boardrooms, investor circles, and stock markets around the world. A recent spotlight has been placed on Argentina’s Vaca Muerta shale basin—long overshadowed by more prominent U.S. basins, yet now gaining traction as pro-business reforms and stabilizing economic policies under President Javier Milei attract both local and international interest.

By integrating the contagious effect with the story of Vaca Muerta’s shale boom, we can see how optimism spreads and shapes decisions, how caution and skepticism can similarly contaminate group thinking, and why this interplay matters not just for Argentina, but also for global energy stakeholders. Below, we explore the contagious effect in detail, linking key concepts—emotional contagion, social identity theory, and behavioral imitation—to real-world developments in Vaca Muerta. We also discuss how strategic insight can harness positive contagion and mitigate risks in a volatile sector.

1. A Primer on the Contagious Effect

At its heart, the contagious effect is about transmission—not of microbes, but of mood, behavior, and information. In interpersonal and group settings, people unconsciously mimic or adopt the actions and emotions of those around them. This dynamic isn’t confined to small groups. Through media coverage, digital platforms, and professional networks, the contagious effect can scale up to entire markets, influencing everything from consumer spending to capital allocation decisions.

A few psychological mechanisms help explain why the contagious effect is so powerful:

• Emotional Contagion: Humans are innately wired to empathize, meaning we’re influenced by the emotions we see in others. When an industry leader shows enthusiasm about a new shale discovery, it can infect an entire market with similar optimism—potentially raising stock prices, fueling merger talks, or spurring new investments.

• Social Identity Theory: We often look to our “in-group”—in this case, it could be energy investors, local policymakers, or international oil and gas corporations—for cues on how to act or where to invest. If key members of that group signal confidence in a shale basin like Vaca Muerta, that sentiment can spread quickly.

• Confirmation Bias: Once an optimistic narrative has taken hold, new information that supports it tends to be amplified, while information that contradicts it might be discounted. This process reinforces an existing mindset, making it even more contagious within a network of like-minded people.

• Media Amplification: In an era where news travels instantly, even minor developments can spark wide coverage, fueling collective excitement or anxiety. Virality ensures that the same narrative is repeated across platforms, intensifying the contagious effect.

All of these factors help explain why Vaca Muerta, once overlooked due to Argentina’s challenging economic climate, is now capturing the imagination of industry insiders and, increasingly, global investors.

2. Vaca Muerta: A Sleeping Giant Awakens

Located primarily in the Neuquén Basin in western Argentina, Vaca Muerta (whose name translates to “dead cow”) might have an unflattering moniker, but the region is brimming with potential. According to estimates by the U.S. Energy Information Administration (EIA), Vaca Muerta holds around 16 billion barrels of technically recoverable shale oil and condensate, placing Argentina among the world’s top holders of shale oil and gas resources.

Despite these promising numbers, early exploration efforts in Vaca Muerta a decade ago faced steep barriers. Factors such as capital and currency controls, high inflation, (factors already controlled by president javier milei) oil-price interventions, and broader regulatory uncertainties made Argentina a risky bet. While some major global operators like Chevron and Shell dipped their toes in Vaca Muerta, others bailed out: notably, Exxon Mobil sold its Argentina business last year.

The shift occurred when President Javier Milei took office more than a year ago with a pro-business platform. Among other moves, Milei lifted oil-price caps, introduced investment incentives for large projects, and promised to end some of the country’s toughest capital controls by 2026. Though concerns remain—given Argentina’s history of policy swings—these reforms have fueled a wave of optimism. Production in Vaca Muerta has surged to an estimated 440,000 barrels of oil per day, with analysts from Enverus and other research firms forecasting it could hit 1 million barrels a day by 2030.

The stage is thus set for a “contagious” narrative: a historically challenging environment is now perceived as more stable and more profitable, igniting hope in local producers like YPF (majority state-owned) and Vista Energy. Their stock prices have surged—doubling and rising around 50%, respectively, since Milei took office. Meanwhile, large oil corporations are once again discussing the region more positively, hinting at heightened interest that might spread to smaller U.S. independent producers.

3. Contagious Optimism in Oil and Gas

Within the oil and gas sector, sentiment can pivot quickly, and those shifts are often contagious. Industry insiders watch one another closely: if a major name invests in a region, others may follow suit to avoid missing out on potential gains. This is especially true when the region in question presents significant upside.

• Proof of Productivity: One crucial factor in the Vaca Muerta story is well productivity. According to Enverus, the average estimated ultimate recovery (EUR) in Vaca Muerta over the 12-month period through February was about 86 barrels per lateral foot, outpacing even the most productive U.S. shale basins (where comparable figures range between 43 and 72 barrels per foot). This statistic alone, when repeated in boardrooms or at industry conferences, can generate excitement and accelerate capital flow.

• Emerging Pipeline Infrastructure: Infrastructure is another linchpin for contagion. Argentina’s domestic and export pipeline capacities have historically been a bottleneck for Vaca Muerta. However, new pipelines like Vaca Muerta Sur—with investors including Shell and Chevron—signal long-term commitment to the region. As these large-scale projects take shape, more local and international stakeholders are likely to believe in Vaca Muerta’s viability, fueling further investment.

• Investor Appetite for Growth: As U.S. shale basins become more mature, with fewer top-tier drilling locations available, American producers look elsewhere for growth. This dynamic enhances the spread of interest in Vaca Muerta. It’s not just that the Argentine basin has potential; it’s that alternatives in North America are dwindling. A basin that can reach 1 million barrels a day of production with strong well productivity becomes a magnet for hope—and that hope is contagious.

4. A Historical Look at Contagion in Markets

IFrom the Dutch tulip mania in the 17th century to the U.S. housing bubble in the mid-2000s, history is replete with examples of how group psychology amplifies booms and busts. While each episode has unique factors—economic conditions, regulatory frameworks, cultural contexts—they all underline a common theme: once momentum forms, it can spread like wildfire.

In energy markets, we saw an example of rapid, contagious optimism in the early 2010s, when the U.S. shale boom took off. Eager investors poured capital into drilling projects, fueling breakneck production growth in regions like the Permian Basin, the Bakken, and the Eagle Ford. The boom was so expansive that OPEC found itself responding by either cutting or ramping production, thereby affecting global oil prices. Before long, everyone was discussing the “shale revolution,” and the fervor shaped not just corporate strategies but also geopolitics and environmental discourse.

Vaca Muerta could follow a similar pattern—albeit with a more measured approach. As William Von Gonten of W.D. Von Gonten Engineering noted, U.S. producers have learned harsh lessons about unbridled expansion. The new wave of interest in Vaca Muerta might lean more toward strategic partnerships and careful, long-horizon development. That alone could be a stabilizing force, but it won’t stop the narrative from gaining momentum, especially if production numbers keep rising.

5. Emotional Contagion on the Ground

While headlines often focus on the big players and macroeconomic indicators, emotional contagion trickles down to the local level, too. In the communities around Neuquén, increased activity in Vaca Muerta has meant more jobs, more business for local service providers, and broader hope for sustained economic development. Just as negativity and skepticism can pervade a region when times are tough, optimism can also inspire local stakeholders—farmers, small businesses, and municipal leaders—to invest in upgrades, new ventures, and partnerships that might have seemed too risky before.

For instance, a local drilling contractor who sees pipeline expansions underway might decide to buy new rigs or expand staff, betting on an influx of projects. Other contractors then followed suit, fueling a mini-boom in the local services sector. This local surge could reinforce the broader narrative of “promise,” further convincing international investors that Vaca Muerta is indeed on an upward trajectory.

Yet, caution remai