As we move into the revenue sharing era of college sports, schools are getting more creative to find ways to generate more income. For some schools, that includes working with the state legislature, as is the case with a new law in Lousiana.

Alex Schiffer of Front Office Sports reports that the state of Lousiana is set to raise taxes on sports betting in order to distribute additional funds to its 11 state-sponsored universities, including the LSU Tigers.

The new bill, which must first be signed by governor Jeff Landry, is expected to raise more than $24 million. Landry is a Louisiana-Lafayette graduate but seemingly a big fan of the Tigers. Last football season, Landry backed a push to return a live tiger to the sidelines of games in Tiger Stadium.

LSU Tigers Set To Land Major Pay Day Thanks To New Louisiana Sports Gambling Tax

According to Schiffer, the new bill stands to  raise the state’s 15% tax on online betting profits to 21.5%.

Additionally, “A quarter of the tax revenue, estimated to bring in $24.3 million, would be split evenly among the state’s 11 public universities that play in Division I football conferences. The money won’t be used for direct NIL payments

“Instead, it must be used for ‘for the benefit of student athletes,’ which includes scholarships, facility enhancements, and insurance, among other uses. The money could help free up other resources within the athletic department as schools adjust their books for revenue sharing.”

Meanwhile, the Tigers have emerged as one of the strong NIL players in college football. On3 Sports, led by five-star wide receiver Tristen Keys, currently ranks LSU’s 2026 class No. 2 in the country. Keys recently inked a lucrative NIL deal with Adidas, which is interesting given LSU’s current apparel deal with competitor Nike. Especially given the fact that Keys took a weekend visit to Tennessee, which is rumored to move from Nike to Adidas following the 2025-26 academic year.